Do you believe that advertising is a form of poetry or that advertising dilutes the "true art" of poetry?
I would say that the poetry isn’t in the advertising itself, but rather in the creativity of the entire marketing plan (of which advertising is just a small piece of the puzzle).
Marketing can most definitely be exciting and creative, adding to the user experience of the art.
But in advertising, its execution can either be a creative success that enhances the “poetry” and transcends the product, or it can cheapen it and water it down so that it takes the soul away from the “poetry”… leaving nothing but an empty shell.
There’s a fine line in advertising, it’s a risk that can go either way.
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